"Our mission is to help driven athletes take ownership in their health & fitness journey through programs, training ressources,
continuous education and personalized online coaching in order to ELEVATE THE STANDARD, together"
TRAIN DELIBERATELY
Every programs and training sessions are crafted with care and intention.
BUILD LASTING FITNESS
Sustainable progress, year after year.
MOVE WITH PURPOSE
We honor how the body is meant to move.
IMPROVE YOUR QUALITY OF LIFE
Fitness that changes who you become.
EVERYTHING IN JUST ONE APP
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694 PROGRAM
Our signature 694 PROGRAM represents our DNA.
It’s an ongoing structured system designed to build robust, durable, high-level fitness through progressive strength, hypertrophy, mobility, aerobic development, and skill acquisition.
FIXED-LENGTH PROGRAMS
Upgrade your training, purchase once and unlock full access to the program (HYROX or RUN), with new tracks added over time. The programs evolves with no additional cost.
1:1 PREMIUM COACHING
Personalized coaching built around YOU.
We assess your movement, training history, lifestyle, and goals to create a long-term strategy—not just a program. You receive direct guidance, structured progression, and real accountability to build sustainable performance and confidence over time.
A COMMUNITY
We #ELEVATETHESTANDARD — together.
Follow a structured programs, receive valuable feedback from our coaches, stay connected with fellow members, and evolve alongside like-minded athletes who believe that fitness is a lifelong practice, not a quick fix.
SUBSCRIPTION BASED:
FIXED LENGTH PROGRAMS:
TRUSTED BY MANY MORE...
694 finally gave structure to my training. For the first time, I feel like I’m building something that actually makes sense and I’m seeing results in both strength and running.
Can't wait to see what you guys have in store!
Laura M.
Every session has purpose. I used to jump from one plan to another. Now I know where I’m going, and why. It’s not just training, it’s constant progression.
Nico D.
The cohesion of mobility, strength, and running is on point. I’ve never felt this capable across the board. Max and Ben truly care.
Pauline H.
I used to think that I always had to push 100%. 694 taught me to slow down and to train smarter, not harder. I’ve never move so well and look so good!
Tom L.
Feeling great and motivated! Discovered some mobility exercises haha and wow, there is room for improvement on my side but can’t wait to see how it evolves.
Sophie L.
My 1:1 coaching journey was truly a unique experience. The attention to details, the daily coach notes, the feedback, the structure, the support — I just felt so well surrounded.
Sarah C.